Digital Marketing

What is Digital marketing?

Digital Marketing

Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as social media, text messaging, and video. Search engines. Websites. Social media.
Companies that incorporate digital marketing into their plans experience 2.8 times higher revenue growth than companies that do not. Companies using digital marketing have 3.3 times the probability of increasing their workforce and business than companies that do not.
Digital marketing has three main components
Lead Generation, Lead Capturing, and Lead Nurturing.

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Search Engine Optimization (SEO)

Search engine optimization is the most effective technique for achieving high rankings in Google and other search engines, which can then result in organic traffic to your website. We offer On-Page SEO, Technical SEO, Off-Page SEO, Local SEO, eCommerce SEO, Keyword Research, SEO Audits

Facebook Ads Management

We can run paid campaigns on both Facebook and Instagram, curate content and creatives for your ads, optimize performance / reduce ad costs, and provide monthly reporting. I can also set up shopping ads using a product feed and run A/B tests to find out what campaign types, audiences, and ad types work best.

Social Media Marketing

Copywriting and graphic design to make prevalent formatted content for different social media channels. Creation of a content calendar. Crafting a social media marketing strategy. Creation of customer profiles and personas. Social monitoring services to evaluate the current perception of the brand. Implementation of influencer marketing and brand collaboration strategies on social media.

Google Ads Management

Google Ads is the platform you should use to advertise your business digitally on Google. The steps involved are setting up campaigns, experimenting with different ad formats, monitoring and optimizing campaign performance, reporting on campaign progress, setting up retargeting and shopping campaigns, and creating audiences and customer profiles.

Content Marketing Services

Content strategy means creating a content marketing plan to satisfy the content needs of a business. It includes content writing for elements like blogs, articles, stories, e-books, and white papers, content distribution means targeting relevant platforms to promote your content, and mastery of SEO-based content and keyword research skills. Campaign development for websites and social media channels is also part of content strategy.

Link Building Services

publishing content on other related websites with a link back to your website. reaching out to other potential websites and securing a link to your website. contacting websites that mention your brand but haven't linked it yet. finding broken links and contacting webmasters with alternative options. finding relevant websites to build a link-building relationship.